Lazar Džamić

Kitcatt Nohr Digitas/VB

LECTURE DESCRIPTION

IdejaX02 Lazar Dzamic Lecture

Over the past five or six years in particular, the changes accelerated, based on the trends introduced by technology. The consumers were the first to embrace them; the clients followed in their footpath, leaving the agencies to catch up with the clients. And vice versa, in any combination you can think of. The balls are all in the air right now. The walls between disciplines are coming down fast and some have already been torn down. The traditional ATL agencies are now fighting over the same projects against BTL agencies, sales promotion agencies or digital agencies, even management consultants! Digital space is the first ever metamedium that has ever existed, which means that it now belongs to no one, and everyone, at the same time.  All that has led to great changes in the way both clients and agencies function. And all that is driven by trends that need to be understood. As well as by huge shifts in topics. From the "glamorous monologue" to dialogue; from brand propaganda to the triumph of transparency; from trusting the authorities to trusting "people like me"; from the domination of a handful of the key media (TV, for instance) to the proliferation of the platforms; from the "brands as nouns" to "brands as verbs"; from consuming the media in one's living room to place-shifting and time-shifting. Plus several other changes as well. Find out what it's all going to be about, in greater detail, by attending Lazar's lecture.

BIOGRAPHY

Lazar is one of the most experienced digital strategists in the UK. He joined EHS Brann in 2000 as their first-ever digital strategist, where he was instrumental in driving digital integration and education across the agency and its client portfolio.
He then joined the digital pure-play agency Underwired as their planning director in 2004 with an aim to help them develop their digital marketing and eCRM offer.
Lazar is the digital strategist behind industry-leading programmes for Glenfiddich, Waitrose, GAP and other clients. Lazar has worked with dozens of leading worldwide and UK brands, on projects that span everything from research and information architecture, to award-winning creative and eCRM strategies. He is also a regular writer and lecturer on digital marketing for various trade magazines and bodies and is a published author.