
Robbie Douek
Google/FR
LECTURE DESCRIPTION
Consumers are mobile, but many businesses and advertisers are
still treating mobile as an add-on, a small part of their strategy.
They can't get away with that any longer. Google's Head of Mobile
Product Solutions SEEMEA, Robbie Douek, will be sharing the
major trends in mobile in 2012 and how brands can find success in
mobile.
BIOGRAPHY
Robbie joined Google in July 2010 through Google's
acquisition of AdMob. In December 2011, Robbie became the Head of
Mobile Product Solutions for Google across South & Eastern
Europe, Middle East and Africa. Robbie's team is tasked with
driving product adoption of mobile throughout the region and
helping drive Mobile solutions across search and
display.He was previously Head of mobile sales and
operations for Google France. Working with Google's client base to
provide deep product expertise and sales support, helping French
businesses deliver ROI-focused campaigns and measurable
results.